Marketing Success Thru Large Format Printing
Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The biggest challenge for most marketing strategies is to continually, find new and innovative ways to do this.
One of the most powerful tools marketers have at their disposal is large format printing. Signs, banners, and wall and floor graphics provide businesses with effective and affordable solutions to generate and expand their brand awareness. The possibilities are endless plus large format printing provides the lowest cost per marketing impression of any marketing medium.
Examples of large format print marketing are literally all around us:
• Convention Centers
• Theaters
• Stadiums
• Shopping Malls
• Trade Shows
• Office Buildings
• Construction Projects
• Amusement Parks
• Festivals and Special Events
Guerrilla marketing has forced innovation and evolution of the large format print industry. Many tactics utilize low cost and unconventional means to grab the public’s attention in a personable and memorable way. Since the main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches where the maximum number of people can be accessed, the use of large format print is a no-brainer in this context.
When you’re looking to make an impact and get noticed, look no further than a trusted large format printer. Creating attention-getting imagery and thought-provoking context aren’t enough. You need to be able to rely on your printer to help convert these ideas into concrete, tactile print pieces. Knowing which formats, fonts, and materials will work best for your strategy and placement is a skill that takes years of experience to master.
Get their attention for all the right reasons, not because your banner is hanging down, washed out, faded or illegible. Research your printer; verify their credentials and experience. Being able to speak face to face when planning a large or complex project can often be the defining line between success and failure. If you don’t know where to start, or what questions to ask, feel free to contact us. PrintBig has been in the industry for nearly twenty years, and we are happy to help with projects we can excel at and not afraid to refer you to a competitor if we feel out of our depth.
